A Celebrity in the Making


Nothing screams as loud as your Personality!

Whether it impresses or fails to make an impact, your Personality is the trademark of a brand called ‘YOU’.  Today we need more than just a degree to excel at whatever it may be that we choose to do. The academic qualifications we carry might get us a job, but what sustains and propels us forward are the intangible mannerisms and the self-image we put on display. We hear about Personality Development so often that we can gather its importance. With so many books being authored on the subject and dedicated schools, courses and learning centres springing up to teach exclusively on the matter, we cannot ignore the consequences of not giving our personalities a serious thought.

Personality Development – Is it about the way you look or how you speak? Or how easily you can connect with people? Is it only external or are there some aspects that need to be considered with what’s happening on the inside too?  Each person is unique and has a distinct persona; qualities that are different from any other. Which brings us to another question – Can individuality be developed? It most certainly can be worked upon. The term Personality Development quintessentially means enhancing one’s outer and inner self to bring about a positive change to one’s life. It is certainly possible to polish and refine the characteristics that we exhibit or imbibe some new ones that would serve us to achieve what we desire. This process includes boosting one’s confidence by widening the scope of knowledge, improving communication and language speaking abilities, learning social and business etiquettes and manners, adding style and grace to the appearance, positive self-talk, managing thoughts and emotions and infusing oneself with liveliness.

The changing trends and online revolution have made it imperative for each one of us to work on our individual traits for better social and career advancement. Personality management isn’t something that is vital only to a handful of people in chosen professions or social standings. It is indispensable to everyone, be it a CEO, a banker, a politician, a chef, an engineer or a doctor. Screen presence is now, not for actors alone. Anyone can become a celebrity and have their chance to fame with the right kind of panache and allure.

The newly introduced program at ICCA Dubai in association with TTAT London, an International TV and Communications Company with a particular emphasis on the Culinary Arts, aims at grooming chefs to bask in the limelight. This is an intensive training program that will make you a ‘Brand’ either to a live audience or a TV camera.  The focus will be building upon Personal Presentation Style through correct grooming and appearance, body language, voice control, pronunciation, learning autocue & talkback, engaging and interacting with a live audience and spontaneously adapting to the environment to make you more appealing and well loved by your audience.

We bring you the best of the best. For all the aspiring chefs out there…this is your chance for a glorious future. From flare to flair with a dash of charisma!

Shagufta Patel

With an academic background in Marketing, Shagufta is also an Image Advisor, Life-Skill Coach and a NLP practitioner with a penchant for writing. She intends to add value as part of the marketing team at ICCA and grow through new experiences. As passionate about food as she is about people, she believes that cultures though diverse across the globe; the one thing that holds common for nations and its folks, is that everyone loves a hearty meal prepared with love and care. Food according to her is the melting pot where all differences just vaporise and she is happy to be part of a culinary potpourri.

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