A Chef and a Celebrity!
Until a few years ago cooking was considered a dull & drab job. Well, not anymore. The immense popularity of Celebrity Chefs like Gordon Ramsay, Jamie Oliver, Wolfgang Puck, Rachael Ray, Emeril Lagasse, to name a few, has skyrocketed the profession to new heights.
From building vast empires that include launching far-flung restaurants, authoring books, kitchenware collections, hosting or co-hosting a show, there are more ways than one to chart a path as a celebrity chef. For that, one must leverage various methods of public outreach and engagement. Using social media effectively is another medium to explore and use to advantage.
For most of us, the life of a celebrity chef seems all glamorous and fun. In reality, the profession is as challenging as it is exciting. A thrilling foray in the culinary field, it demands juggling being multiple things and staying on top of your game!
Celebrity chefs today have carved out a variety of roles for themselves. Apart from the knowledge of cooking, they know how to work with media professionals and develop themselves as a brand. For anybody who aspires to be a celebrity chef, creating a strong media presence is primary too.
Ways to become a celebrity chef range from having YouTube channels on food to recreating food that cannot be done at home. To carve a niche and attract eyeballs, one can host or co-host instructional cook shows and be a part of reality shows that test contestants on their knowledge of food. You can capitalise on your knowledge of food and write a cookbook or spin-off shows of travelling the globe and sampling cuisine all over.
Knowledge of food and exceptional cooking skills can never be replaced, however, a strong on-screen personality and networking skills are add-ons that can be learnt and mastered too. Celebrity chefs need always to be on their game. So take initiative, define your food philosophy and always be comfortable talking about yourself!
A celebrity chef is also a tastemaker and influencer, capable of influencing what will stay in trend and what will not. Scary or sensational, whichever way you see it if a celebrity is what you wish to be then you have help available at ICCA by way of the Celebrity Chef Training Program that will get you ready for a liberal sprinkle of stardust to get you shining!