Shagufta Patel

With an academic background in Marketing, Shagufta is also an Image Advisor, Life-Skill Coach and a NLP practitioner with a penchant for writing. She intends to add value as part of the marketing team at ICCA and grow through new experiences. As passionate about food as she is about people, she believes that cultures though diverse across the globe; the one thing that holds common for nations and its folks, is that everyone loves a hearty meal prepared with love and care. Food according to her is the melting pot where all differences just vaporise and she is happy to be part of a culinary potpourri.

Art In Your Coffee

A rich, decadent concoction in the right measure, the perfect cup of coffee is like a warm hug on a cold day. For many…

SUCH A SWEET ART

  Come birthdays or anniversaries or the mention of the word ‘celebration’; the party is incomplete without the perfect cake. Have you ever laid…

Cook Up a Career

  Most of us cook to satisfy our hunger while for some the gastronomic wonders of the food travel all the way from the…

Mmmmm Chocolate!!

  The world’s favourite indulgence, 9 out of 10 people love chocolate.. and the 10th who does not like it, well, usually hates to…

Brewing Up Business

  With a distinct aroma that produces titillating thrills and the vivacity with which it gets us going, it is hard for many of…

senses

Serving the Senses

Food is one thing that we know that uses all of our five senses. Be it the aromas of those delicate flavors slowly wafting…

No Mess is Less Stress

  Who doesn’t like putting together a delectable meal? However, if you were to ask someone what is the least rewarding part of cooking,…

Flower Power

  Nothing says it like flowers! Think Flowers and the first blooming image that comes to mind will have your mood livened up.  Flowers…

Celebrating Flavours

  With a potentiality of changing history and strengthening bonds, food is ought to be celebrated! Any activity or event involving wafting aromas and…

Turn to Turmeric

With its deep, golden hues and sharp, slightly bitter flavours, the use of the intense turmeric has been deeply-rooted in history. Besides being used…

Nuts Over Nuts

Be it for a delectable nutty crunch or the perfect protein punch, nuts are touted as a dieter’s dream come true. These nutritional powerhouses…

Grilled Gourmet

  It is with the grill that the fat cooks off, meat retains its nutrients, food tastes more appetising, and mealtimes get downright fantastic!…

Celebrating World Chicken Day

  Crossing multiple culinary boundaries with ease and symbolizing nurturance and potency, the chicken has never ceased to subjugate its lovers. The seemingly insignificant…

Hello Honey

  Honey is the liquid gold in your pantry. This natural marvel is as sweet as it is beneficial. Whoever said that medicine is…

Fun With Fondant

  Cakes are the centrepiece of any celebration, an everyday snack or a dessert at the end of a special meal. But between the…

A Waffle Or A Pancake

  Joining the ranks of famous rivalries, the battle between waffles and pancakes has been a tightly-contested one. Floppy, soft and spongy, team pancakes…

A Kitchen Well Equipped

The kitchen is the heart of any home, and a kitchen functions best when the tools and equipment it carries are carefully picked and…

Health Peppers

  A great combination of vivid colours, glossy exterior, beautiful shape, crunchy texture and a tangy taste, bell peppers are rightly the jewels of…

The honest humble potato

“My idea of heaven is a great big baked potato and someone to share it with.” – says  Oprah Winfrey. One would not associate…

A Celebrity in the Making

  Nothing screams as loud as your Personality! Whether it impresses or fails to make an impact, your Personality is the trademark of a…

SUNNY SIDE UP

  Eggtravaganza! That’s what you get when you put the egg to perform myriad culinary tasks with barely a notice. With impressively palatable and…

GREET THE HEAT

  ‘In the Summertime when the weather is fine.. You could stretch up right and touch the sky..’ This hugely popular song by Shaggy…

A SLICE WITH PIZZAZZ

With a month of the year officially designated to it, a mathematical theorem named after it, championships dedicated to it and several world records…

RAMADAN REMINISCENCE

  As the sun sets and the muezzin’s call for the evening prayer rings out, signifying the end of the day’s fast, my mind…