Shruti Raj

A simple writer, with hands on experience in Public Relations and Communications. An ardent lover of food with a natural flair for culinary arts, who loves to write anything and everything about food, with a career background of more than half a decade invested in various communication fields. Now being a part of ICCA Dubai Digital Marketing team, she intends to showcase her professional expertise in web & print content development and food photography, and adapt to learn more with the team.


Fine Dining Etiquette

  The term Fine Dining brings all kinds of fancy images to mind, from the neatly led out sparkling cutleries to the waiters in…


My Spouse is a Chef!!

  Beyond the money & position that would eventually come to a chef’s career life, we are all well aware of how challenging and…

Make Life Delicious Stage with Team ICCA and Chef Daniel and Electrolux Influencer, Zahra Abdalla (Cooking with Zahra)

ICCA Powering Taste – 2017

Taste of Dubai 2017, the city’s favourite food, drink, and music festival held last weekend at Dubai Media City’s Amphitheatre, ended on a very…

Food Trends 2017

Food Trends for 2017

Move over kale, obsessively-decorated smoothie bowls and the calorie-laden monster-shakes. The global food trends for 2017 is going to be everything 2016 was not!…

healthy food

Feed Your Soul and Body

What comes to your mind when you hear healthy food? Typically, for most of us healthy means greens, lean proteins, sugar & dairy free,…

food trends

Culinary Trends for 2017

Industrial predictions have been rolling in for 2017, and culinary industry is also on the raise to predict the upcoming trends for this year….


Keeping Fit Over the Holidays

  Holiday seasons are about family get-togethers, traveling, and delicious feasts. It’s no wonder that our waistlines tend to expand during this time of…


Fried Food Myths

  Fried food is something that we all enjoy with an added guilty pleasure to it. Do we like it? Well, we love to…


Fresh Out of the Oven

  Coming home to the whiff of freshly baked goodies is something that brings an easy smile to anybody’s face. It could be a…


Ghee the Medicinal Fat

  Ghee, the golden yellow essence of milk with a divine nutty aroma is one of the prominent culinary assets of ancient India. To…


Egg – The All Rounder

  An egg is a universally accepted food for its nutritional value and also for the taste that appeals to everyone’s taste buds. The…

Sour cream

A Probiotic Dairy Guide

Probiotics has been in the spotlight since the last few years as one of the most important dietary intakes for a healthy digestive and…


Ice it up Royally

  Royal icing is by far one of the most incredibly versatile cake decorating mediums in the baking world. Composed of confectioner’s sugar and…


The Palatable Pasta

  The world is exceedingly familiar with Pasta, the staple food of Italy. The neutral taste of Pasta that is customizable with a variety…


Wave it off !!

  Technology no doubt has always been a boon to the human race. Our everyday lives have become extremely convenient and comfortable with the…


Ramadan Series: Umm Ali

The National dish of Egypt, Umm Ali also called Om Ali- translated as Ali’s Mother. This scrumptious dessert is a Middle Eastern version of…


Ramadan Series: Stuffed Dates

Dates have more than two hundred varieties that can be produced, large mejhoul dates are the ones used for special occasions and special recipes like these stuffed dates. Typically,…


Ramadan Series: Logaimat

Fried dough balls, originating from the middle east. A typical Ramadan delight, often served along with sweetened date syrup, or soaked in a rose-based…


Maiden Rewards

  ICCA Dubai Shaikha Almemeri wins the  Bronze & “Best Hygienic Chef” at the  East Coast Competitions, UAE. “Although I finished everything before the…

Milk-based Apple Refresher

Ramadan Series: Tuffah Sharab

A milk-based sweetened refreshing drink, mainly prepared for Ramadan. The addition of apple not only makes it far more delicious, but also highly nutritional….


The Ramadan Series: Gahwa

The ceremony of preparing and enjoying Gahwa is the result of a unique heritage, ancestral know-how, and gracious hospitality. The particularity of the Gahwa…

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The Rise of Smart Hotels

  We are living in a technologically advanced era, and there’s no doubt that technology has changed our lives or rather made it better in…