Brewing Up Business


With a distinct aroma that produces titillating thrills and the vivacity with which it gets us going, it is hard for many of us to be fully functional human beings without our morning doze of caffeine. A spate of people love their cup of coffee and how!

For the gloomy days, we need our cup of happiness. Also for the glorious ones, we prefer to bask in more glory with our potent and compelling cup of coffee. Another highpoint is how conversations and bonds grow over and with this beverage. Exactly why some big names have stepped into the coffee game!

If you were to take a look at the number of cafés, their success or the staggering competition, there’s no doubt about it- coffee is good business. It is a matter of getting your plan right! From being a coffee geek to getting your marketing right, all of it matters if you wish to get your business capitalizing on this favourite beverage.

We might believe that preparing coffee is no brainy task. However, getting it perfect, unleashing some creativity through your coffee that might wow people and keeping up with all the coffee variants coming up, are things that a good coffee barista cannot overlook.

Specialized knowledge of beans and advanced machinery that automates much of the precision also help in crafting the perfect cup. The different types of coffees there are, the moisture levels of the coffee beans, the roasting, extraction and grinding process that affects the body, acidity, aroma & flavour – there is a lot that affects and goes into making that particular taste that you love so much.  From an espresso to a macchiato, be willing to master it all.

Taste apart, who doesn’t love some visually stimulating coffee art? Your latte or cappuccino gets more invigorating when it has an interesting design created in your cup that you can swirl or just sip into at leisure. Some designs take years to master, but all worth the effort.

So whether you want to start your own coffee space or just work as a successful barista, get to know these power beans and bait on crafting some spectacular coffee experiences to brew up the business!

Shagufta Patel

With an academic background in Marketing, Shagufta is also an Image Advisor, Life-Skill Coach and a NLP practitioner with a penchant for writing. She intends to add value as part of the marketing team at ICCA and grow through new experiences. As passionate about food as she is about people, she believes that cultures though diverse across the globe; the one thing that holds common for nations and its folks, is that everyone loves a hearty meal prepared with love and care. Food according to her is the melting pot where all differences just vaporise and she is happy to be part of a culinary potpourri.

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