Cooking with Millennials

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Cooking has many perspectives to it, for some it could be therapeutic, a passion, a hobby and for others, it could even be a challenge. The approach towards cooking differs from person to person because it implies planning, preparation, traditions and nostalgia. If you want a good and healthy home cooked meal you have to dedicate some time and effort to it, which most of us or to be specific the millennials have less of to spare.

We are the generation that has witnessed the tremendous growth of digital media, the transition of lifestyles from analog to digital, and ended up having lives revolving around digital media more than any other generation before us.

Digital media made everything easy and convenient for us, and the irony is, the same convenience made us super busy leaving us with no spare time to even cook for ourselves. So, when it comes to the life of a busy millennial, there are no words like cooking or home cooked meal in our dictionary unless we are with our parents.

For us a tradition means eating at our favourite restaurant on a weekend which becomes a continued practice as long as we are in and around that place. We don’t have any food traditions like how our parents have because we are not creating any. As far as we are concerned, food must be fast and convenient to consume on-the-go.

It is clear that too much of convenience has spoiled us and we are addicted only to what is easily accessible. I admit that after a long day at work I rather get my food delivered at home and relax, than to get into my kitchen and do a full round of being up on my feet again. However, for me, the routine of eating out did not last for long. For one thing, it was emptying my pocket pretty soon and more than that I started gaining weight.

Usually, I do not get enough time to make all the meals at home but the least I can do is to take care of my dinner and on weekends eat only one meal or snack out with my friends so that I can socialise over a meal or drink.

When I started cooking on a regular basis, I realized that it’s not that much of a time consuming tedious task like how I thought it would be. It is very manageable given the fact that you have to cook only for yourself which is a very small portion of food and a few tricks like meal preparation in advance also works well. This way you will not have to cook every day but you can still have home cooked meals on your busy weekdays.  And, most importantly it is definitely making me feel better.

The ones who don’t have much experience in cooking can also get things easily done in the kitchen with a little effort and help from your digital world. Today, millennials are bringing their mobile devices into the kitchen along with a willing-to-cook attitude. I say, whatever helps as long as we are trying.

Although it’s true that we have always wanted it easy, I see a good number of millennials coming to ICCA to attend personalised classes to learn a few things in detail to help themselves in the kitchen. I guess we have started realising what it actually means to eat healthily and the importance of creating food traditions.

 

Shruti Raj

A simple writer, with hands on experience in Public Relations and Communications. An ardent lover of food with a natural flair in culinary arts, who loves to write anything and everything about food, with a career background of more than half a decade invested in various communication fields. Now being a part of ICCA Dubai Digital Marketing team, she intends to showcase her professional expertise in web & print content development and food photography, and adapt to learn more with the team.

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