For the Love of Homemade Goodies



If you ask me what is that one thing from my childhood that I would want to eat again, I would without a doubt, say it’s the yellow butter cake my mum used to bake in the portable electric oven in her kitchen!

I have a very sweet tooth, so from childhood itself, I was pretty much into all kinds of desserts, not to mention the high-end pastries with intricate designs and fancy names. But when it came to mum’s yellow butter cake nothing else mattered to me. It was soft and simple with a divine taste and aroma that is exclusive to homemade cakes. Even on my birthdays, I preferred her cake to the store-bought fancy ones. Well, that is the thing about homemade goodies. It’s simple and humble and comes with an assurance of good quality.

This is not just a childhood story anymore. Today the demand for homemade foods has increased to a remarkable level. In fact, nowadays, the most sought after food items come under the tags ‘organic’ and ‘homemade’. For one thing, we know that these labels make us feel safe about what we are eating, and also gives us a nostalgic feeling.

When a product says it’s homemade, we believe that it will be free of additives, artificial flavours, and colours, which make them our favourites. This explains very well the sudden boom in home-baking, home-catering and any home-based food business.

The home enterprise idea started with homemade birthday cakes. The thought of someone dedicating their time and energy in the making of a customized cake with ingredients that are hand-picked unlike the commercial bulk production is what made the home baked birthday cake so special. When the cake trend picked up, people slowly started expanding their menus to different desserts, finger foods, regional specialties, pickles and eventually to a full-fledged homemade meal. Unlike other trends that have come and gone in time, the demand for homemade food is here to stay.

The best part about home based food business is that you may not even need a separate space to make your business work. Also, you can do it at your pace and comfort. What required is some interest and the right amount of technical knowledge in food preparation to run the show successfully. Your knowledge in this field could take you and your business to a whole new level. If you have what it takes to be an entrepreneur then polishing your knowledge and skills in a culinary school like ICCA Dubai could be your stepping stone to a new promising career.

Shruti Raj

A simple writer, with hands on experience in Public Relations and Communications. An ardent lover of food with a natural flair for culinary arts, who loves to write anything and everything about food, with a career background of more than half a decade invested in various communication fields. Now being a part of ICCA Dubai Digital Marketing team, she intends to showcase her professional expertise in web & print content development and food photography, and adapt to learn more with the team.

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