Going the Good Old Artisanal Way


Pizza is an Italian piece of art loved by the world.  It is food best described as a comfort delicacy. It became hugely popular all over the world when the F&B industry took a fast food approach to this Italian masterpiece. The pizza trend soon caught on fire, and everyone around the world loved it. It became the next big thing in the culinary industry and is still reigning supreme in the fast food industry.

As we know, all the different varieties of pizza fall under one category, and that’s just pizza. A pizza is a pizza, no matter what shape and size it comes in. For us, it’s the perfect mouth-watering slice of heaven.

However recently, there has been a sudden fall in the demand for pizzas made in the popular commercial pizzerias. That is because these days people prefer artisan pizza to the regular ones. The term ‘Artisan’ is not new to us, we are all familiar with it. But what exactly does this term have to do with a pizza? An artisan is a skilled person with in-depth knowledge in a particular trade that involves a lot of handcraft skills. Now when you associate this term with pizza it only means a pizza that is handcrafted by someone who possesses a thorough knowledge in the techniques of pizza making.

Artisan pizza is all about flavours, freshness and handpicked ingredients. From kneading the dough to baking the pizza in a wood fire oven, every procedure in the pizza making is done by skilled hands, just like the authentic way of Italian pizza making.

People like to taste the authenticity and tradition, more than a slice of fast-food loaded with calories. The newly opening pizzerias around the corners are adapting to this new way of pizza making, and this has shown the way to many entrepreneurs to ICCA Dubai’s Artisan Pizza Making Program. We are happy that our program could help build many successful stories of such pizzerias.

Whether you want to be a successful entrepreneur of a healthy and traditional pizzeria or you want to bring the authentic taste of Italy to your home and share the joys of artisanal preparations with your loved ones, a culinary school such as ICCA Dubai is the way to go about it.

Shruti Raj

A simple writer, with hands on experience in Public Relations and Communications. An ardent lover of food with a natural flair for culinary arts, who loves to write anything and everything about food, with a career background of more than half a decade invested in various communication fields. Now being a part of ICCA Dubai Digital Marketing team, she intends to showcase her professional expertise in web & print content development and food photography, and adapt to learn more with the team.

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