Food blogs have now become the new version of our good old cookbooks, and bloggers, the emerging food critics or writers in the culinary world. People nowadays prefer the information from a blog than referring to a book because it’s convenient. Today, many food lovers have taken blogging seriously and some have even chosen it as their career.
Food write-ups used to be only a part of magazines or newspapers in the earlier days. The write-ups back then were too simple and straight to the point. However, things have changed now. Thanks to the Internet, today we have blogs and websites along with the print media, dedicated exclusively to food. This is a whole new territory open to the foodies who want to be a part of the culinary industry without working in a kitchen.
It’s an extremely rewarding profession because you are living your passion every day creating and sharing what excites you on your blog. Here the work is not monotonous and you enjoy what you’re doing. That is why most of the cooking enthusiasts take up blogging as a career choice.
Having said that, it is important to mention that passion for great food and creating top-notch content with the same is not enough to become a successful blogger. Today, bloggers write about everything from recipes to industrial food productions that are heavy on quality content, and that need a lot more than just passion.
It’s one thing to do it as a hobby but taking it as a career is a whole new ball game. Knowing food and having the flair for writing is the most important factors if you consider becoming a food blogger on a serious note. A little bit of professional training in food production and industry exposure will help you build your blogging career on a strong foundation leading to greater heights.
Today, a food blogger is not just a blogger he/she is known as a Food Influencer whose opinion is highly valued in the industry. Although their job sounds fun & fancy it is not limited to the regular online activities; it includes a lot of socializing within the industry, experiencing new cuisines & eateries, catching up with fellow influencers, attending food events and exhibits and last but not the least they should be a good cook by themselves as well. Again, like in any other profession, success doesn’t happen overnight it takes its own sweet time along with a lot of hard & smart work.
Here at ICCA, there are many, such as Annika Panikker, Malavika Raghavan & Trevor to name a few who have made it big in the world of blogging after the completion of their three months long professional training.
If you think you have what it takes for, keep in mind that a professional qualification is a solid foundation that will validate your opinions as an influencer taking your career to greater heights in a comparatively shorter period of time.
To know more about the ICCA Professional program visit; www.iccadubai.ae