ICCA at the GulfHost 2017 Hospitality Equipment & Food Services Expo


September will witness the launch of Middle East’s biggest ever hospitality and food services expo event – GULFHOST 2017.

Being introduced during Dubai International Hospitality Week, an initiative endorsed by Dubai Tourism & Commerce Marketing (DTCM) and organised by Dubai World Trade Centre (DWTC), GulfHost is a vital platform for hospitality industry professionals from across the world.
The event brings together everyone within the F&B industry – pioneering equipment manufacturers, vendors, investors, and solution providers, providing ample networking opportunities for anyone aspiring to establish or maintain a hospitality or foodservice enterprise. The show sectors will include a back of house, front of house, and bar/counter.

A first for the region, GulfHost 2017 will showcase some interesting segments and features.

ICCA-MEFF Restaurant Development Conference
The International Centre for Culinary Arts, Dubai in conjunction with the Middle East Food Forum, will be powering GulfHost’s Restaurant Development Conference being hosted on all three days of the event.

The conference includes a series of keynote addresses, panel discussions, a Dragon’s Den style pitching session for fundraising with Venture Capitalists and Case Studies. It aims at presenting an open-door learning platform enabling professionals from all facets of the F&B industry to gain practical insights into the opportunities, challenges and solutions to stay responsive in this competitive industry.

Bringing invaluable knowledge to GulfHost will be industry specialists who will be sharing critical insights on aspects such as Setting up the Business; Operations, Trainings & Outsourcing; Franchising Facts; Introduction of  VAT; Brand Development; Innovation & Sustainability; Marketing Trends, which have a direct bearing on the industry.

ICCA Electrolux World Chefs Education

With Innovation forming a key focus at GulfHost 2017, ICCA will also deliver valuable education and training sessions for chefs, to discover the latest cutting edge solutions designed to reduce kitchen stress levels, increase productivity and enhance food quality.

It will be presented by an Electrolux Worldchefs Team and World Association of Chefs Societies (WorldChefs) with support from over 40 student chefs of the ICCA.

A dedicated Innovation Corner showcasing the latest technology solutions will include certified workshops on Cook & Chill Techniques, Sousvide Cooking, Chemistry Smoking Food, Food Cost & Waste Management, and Versatility in the Kitchen.

GulfHost 2017 Innovation Awards

The event also sees the introduction of the GulfHost Innovation Awards, to recognise the innovators and disruptors within the hospitality industry. With several categories for both industry and vendors, nominations will be judged by an ICCA-curated panel of industry experts and consultants.

Within the entries received the judges will be looking for evidence of championing techniques, products, and technologies that have added value or a new dimension to the F&B industry.

Spread over three days the event takes place from September 18-20, 2017 and is co-located with DWTC’s established niche food events – The Speciality Food Festival, Seafex Middle East, Yummex Middle East, and The Hotel Show.

See you there.


Shagufta Patel

With an academic background in Marketing, Shagufta is also an Image Advisor, Life-Skill Coach and a NLP practitioner with a penchant for writing. She intends to add value as part of the marketing team at ICCA and grow through new experiences. As passionate about food as she is about people, she believes that cultures though diverse across the globe; the one thing that holds common for nations and its folks, is that everyone loves a hearty meal prepared with love and care. Food according to her is the melting pot where all differences just vaporise and she is happy to be part of a culinary potpourri.

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